Ryan joins the expanding BASE team

Ryan O’Rourke is the latest addition to the BASE Technologies team, part of TSG (The Shopper Group); he joins as an Insight Analyst working for a number of clients to surface insights for shopper marketers, based on the wealth of campaign data they receive.

Ryan joins the team straight from Kent University where he had been studying a Masters in Economics to build on his Bachelor’s Degree in Economics with Data Analytics.



Ryan comments, “I’m delighted to join the BASE team; there’s a huge amount of experience within the team and it’s a real delight to see how my theoretical knowledge intersects, both with the real world data, but also the expertise that our shopper marketing experts bring to the table.”