Following a series of new account wins, BASE has appointed Antonio Leal to join the growing team at BASE - the shopper marketing insight data company. Antonio joins the Client Services team and will be responsible for supporting clients with performance reports and deep-dive analytics of shopper marketing campaign performance to ensure that clients truly understand the data to make informed decisions about their investment choices.

Antonio comments “I’ve worked in business insights management, project management, sales and HR as well as leading teams of very experienced Insights Analysts. This breadth of experience gives me a unique insight into the inter-connected disciplines that clients are impacted by and to make resultant analytical and critical thinking to see beyond the obvious. Within my first few weeks, it is clear that the BASE team has a huge breadth of experience and their collaborative approach is an invaluable service to clients.”