Following a series of new account wins, BASE has appointed Danielle Holdsworth as Account Manager to join the growing team at BASE - the shopper marketing insight data company.

Danielle joins the Client Services team and will be responsible for onboarding two new blue-chip client gains and then managing the accounts on a daily basis.

Danielle has worked in the education and charity sectors as well as spending many years at Procter & Gamble in Shopper Marketing Roles, working on a number of household name clients.

Danielle comments, “I’m really looking forward to working with the BASE team and their new client acquisitions. The BASE platform has now matured to what I consider the most comprehensive tool for allowing CPG companies to plan, measure and maximise the ROI on their shopper marketing activities. The insights and evaluations the platform can offer are game changing and have allowed companies like Heineken UK to more than double their ROI over the past 3 years. I’m sure that we’ll be helping deliver similar results for our growing list of clients.”